Roads to Adventure Magazine: “A Semblance of the Serengeti” Reviewed: Disney’s Animal Kingdom

Sample: Feature Article:  A Semblance of the Serengeti (Press Review of Disney’s Animal Kingdom Park) Featured In: Roads to Adventure Magazine Target Audience: Busters – Boomers and their children who like to experience the Great Outdoors as a family *************************************************************************************************************** Note:  Click below for more feature stories as well as special sections written for Roads […]

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Direct-Mail: Impact Postcard, and related products – “Grace Anatomy”

BEST SELLER! “Outstanding design … original, fresh and truthful.” “Original, fresh and truthful…Outstanding design; very catchy.”…’Love this concept…great tie-in to pop culture yet still simple and profound’… “Perfect.” Don’t change a thing…I’ll use this today!… “Beauty growing out of brokenness…love this message.” “Play on words is very imaginative and compelling” The target audience of this […]

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Trade as One: Feature Story

“ This story is fantastic! Thanks so much for the obvious hard work and thought you put into this. This will be a huge asset on our site and any time we are telling the AITA story. – Kevin Madsen, VP, Sales & Marketing In the Heart of Zululand, Women Use Wire to Connect in […]

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Amex Express Travel Planner – Bermuda

  “As always, thanks for doing such a great job with these travel planners…you are a consummate storyteller, We love your work!–Bob Bates, Creative Director, Bates & Lee  – PRODUCT: Direct Response Travel Planner (Long-Body copy) on Bermuda.  CLIENT: American Express Travel

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Blog: Hope for the Heroes – “Left Behind” & Katie’s Military Wife Survival Guide

Copy: Blog story, “Left Behind” and Katie’s Military Wife Survival Guide: 7 Things You Simply Must Do to Keep Your Soldier–and Yourself–Happy. Client: Hope for the Heroes Ministry    Blog:  http://www.hopefortheheroes.blogspot.com/) Related Blog:  http://www.halloffamestories.com/  (Never completed/launched due to change in ministry direction.) HOPE FOR HEROES  – BLOG Purpose:  To educate, inform, entertain and provide encouragement to […]

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Amex Travel Planner – Jamaica

Amex Travel Planner – Jamaica Islanders will tell you that Jamaica’s a good place to leave your baggage. Pilgrims often unpack theirs high atop the 140-million year-old Blue Mountains, where, a local “Marleyite” will tell you, you’ll descend from the top of the world changed forever. Jah man, we be tellin’ you. Jamaica is a […]

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Feb ’10 Fundraising Appeal: Melissa’s Story

“Outstanding”… one of the best appeal letters I’ve seen in all my years as a fund raiser.” – Art Figursky, Fund Raising Guru & Executive Development Consultant, The Master’s Consulting Services Product: Febt’ 10 Appeal Letter – Melissa’s Story,  Version #1 – Younger Version, written to 35 & younger donor base. Components: O/E, Lift Letter, […]

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The Senator & The Soda Pop – A Primer on Statistics

Statistics.  Even the sound of that word sounds … well, frankly booooring to us right-brain types who, when we hear the phrase “number crunching”  gleefully envision our high-school math teacher as a cockroach, and our foot the “number crunching” machine. If the truth be known, statistics can be quite fascinating. I know because I was […]

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The Qbe PC Tablet – Multi-Page Brochure

Product: The Qbe Personal Computing Tablet Client: Aqcess Technologies

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Percept: Link2Lead – Quick Insights – “Singles Get Hitched to Suburbs”

Sample: Quick Insights: “Singles Get Hitched to Suburbs” – Just one in a series of demographic briefs written for pastors and other church leaders Client: Percept Demographics (Link2Lead)  Read all QuickInsights (I wrote most, but not all, of these) To read engaging feature stories/testimonials based on in-depth interview with Percept’s clients (pastors and other church […]

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Protected: BTTB: International Appeal Package – Brazil

There is no excerpt because this is a protected post.

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Donor Newsletters – “Connections” – 4 Feature Stories

Product:  Donor Newsletters – (4)  Brief inspirational and/or informational stories targeted to ministry donors Client:   Center for Bible Engagement/CBE Target Audience: Donors – Busters, Boomers & Builders   Donor Newsletter: Feb-Mar -2010 Feature Articles: Joseph’s Journal and  Eternal Hope in Japan Donor Newsletter – April/May 2010 Feature Article:  Love Like Jesus Donor Newsletter -August/September 2010 […]

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Feature Story (Advertorial) – Web: “A Call to Arms”

“ A Call to Arms” is an awesome, awesome story. . .I think you’ve done more in one story to inject spiritual energy into this church than “I’ve been able to do in 3 years worth of my sermons.  The people in our congregation are very excited!” -  Reverend L. Bryant Parker, New Hampton Presbyterian […]

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Protected: BTTB – International Appeal Package: Train a Pastor

There is no excerpt because this is a protected post.

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Blog: Hope for the Heroes: Title: Win Some. Lose Some. Female soldiers can now serve on subs … but back home women vets are sinking fast

HOPE FOR HEROES  – BLOG Purpose:  To educate, inform, entertain and provide encouragement to military men and women suffering from PTSD  as well as their families Blog created by:  Jenni Keast/Administrator -Writer                Client: Hope for the Heroes, a ministry of 411-God/CBE

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Amex Travel Planner – Cancun

Copy Challenge: Cancun has a reputation as being a “party hardy” place–specifically for Spring Breakers. My challenge was to bring in a different crowd–the sophisticated, affluent traveler (Conde Naste, Travel & Leisure readers) who needed to see a less hedonistic & more cerebral Cancun that appeals to a visitor’s finer senses, vs. their baser instincts. […]

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