Anatomy of an Appeal – Feb ’10 Appeal Letter – With Comments

I call myself a “strategic storyteller” and the following “Anatomy of an Appeal” demonstrates why I wear that moniker.

Written to a younger audience (there were two versions of this appeal – one written to younger audiences, the other to older), this entire appeal package (not just the letter shown here) can also be read without comments elsewhere in this blog.

However, for those prospective clients who want to know why I made the creative decisions I did here you have it – an “up close and personal” look at the art of strategic storytelling as applied to the world of fund raising.

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About seekandfind

I'm a strategic storyteller/copywriter who is divinely wired to be idea-driven, strategic minded & cause motivated.

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