Direct-Mail: Impact Postcard – “Something More”

BEST SELLER! Mailed to over 2. 5 million households (on average) these theme-centered “Impact” Cards were designed to provoke interest among unchurched  members of a community to visit their local church in order to hear a “divinely inspired and socially relevant” message.  While the target audience of this “Something More” card was primarily  directed to Gen-Y to Gen-Xers, the image was intended to resound with anyone feeling there was something missing in their lives.

Product: Direct Mail Sermon- Series Postcards: Concepted, designed and wrote copy

Agency: Outreach Marketing

Client: Pastors of mid-to-mega sized churches throughout the United States

Target Audience: Gen-Y’ers; Gen-Xers; Busters

Intended Use: Mailer within church’s zip code – used as a sermon-series based church invitational.  Mailed to over 2. 5 million household (on average)

(Front of post card)

(Reverse – Suggested copy for pastor’s to use, or they were given template to create own copy)

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About seekandfind

I'm a strategic storyteller/copywriter who is divinely wired to be idea-driven, strategic minded & cause motivated.

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