The Senator & The Soda Pop – A Primer on Statistics

Statistics.  Even the sound of that word sounds … well, frankly booooring to us right-brain types who, when we hear the phrase “number crunching”  gleefully envision our high-school math teacher as a cockroach, and our foot the “number crunching” machine.

If the truth be known, statistics can be quite fascinating. I know because I was forced—by sheer necessity—to inhabit that world for a brief period of time while creating a series of demographic briefs titled “Quick Insights” for a company called Percept.

So, when I was called upon to help other non-scientific types get a basic grasp of what statistics were all about, I willingly obliged by using a tool I know best: storytelling.

Following is the primer for statistics for Percept; unfortunately, it’s in text-only form as the published web version had a short shelf  life before it was relegated to the same warehouse that houses the Ark of the Covenant. (A bit of Indiana Jones humor)

So, here it is: The Senator & the Soda Pop: A Primer on Statistics

About seekandfind

I'm a strategic storyteller/copywriter who is divinely wired to be idea-driven, strategic minded & cause motivated.

No comments yet... Be the first to leave a reply!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: