Archive | Direct (DM/DR) RSS feed for this section

Amex Express Travel Planner – Bermuda

“As always, thanks for doing such a great job with these travel planners…you are a consummate storyteller, We love your work!–-Bob Bates, Creative Director, Bates & Lee  – PRODUCT: Direct Response Travel Planner (Long-Body copy) on Bermuda.  CLIENT: American Express Travel

Continue reading

The Elegant Cowgirl – Product Review/Catalog

“I’d like to see the country the way it was, ” says the cowgirl. We pretty much agree. Like the way we used to talk to friends and family back home; a time without the ubiquitous email where frenzied and choppy sentences now express what we used to say with more thoughts behind our words. […]

Continue reading

Amex Travel Planner – Jamaica

Amex Travel Planner – Jamaica Islanders will tell you that Jamaica’s a good place to leave your baggage. Pilgrims often unpack theirs high atop the 140-million year-old Blue Mountains, where, a local “Marleyite” will tell you, you’ll descend from the top of the world changed forever. Jah man, we be tellin’ you. Jamaica is a […]

Continue reading

Protected: Know the Truth (Philip DeCourcy) – October 2016 Appeal Letter

There is no excerpt because this is a protected post.

Continue reading

Direct Mail: “Something More” – Best Selling Theme-Based Impact Mailer Card

Client: Outreach Marketing Product: “Something More” – Theme Based Direct Mail Card Sent to Millions of Households on the part of churches throughout USA READ ANOTHER BEST-SELLER DIRECT MAIL CARD: GRACE ANATOMY

Continue reading

#1 of 4-Motivational Theme-Based DM Cards- Vive le Difference?, Save the Gas, Life’s Tough

Besides Grace Anatomy and Something More, both winning direct-mail, theme-based cards that were produced for Outreach Marketing and sent to millions of households,  I created other theme-based cards that I believe encapsulated a particular message in a brief, but emotionally impacting or humorous way. Because I’m very much a visual writer, some DM cards were […]

Continue reading

Amex Travel Planner – Cancun

Copy Challenge: Cancun has a reputation as being a “party hardy” place–specifically for Spring Breakers. My challenge was to bring in a different crowd–the sophisticated, affluent traveler (Conde Naste, Travel & Leisure readers) who needed to see a less hedonistic & more cerebral Cancun that appeals to a visitor’s finer senses, vs. their baser instincts. […]

Continue reading

Direct-Mail: Impact Postcard – “Something More”

BEST SELLER! Mailed to over 2. 5 million households (on average) these theme-centered “Impact” Cards were designed to provoke interest among unchurched  members of a community to visit their local church in order to hear a “divinely inspired and socially relevant” message.  While the target audience of this “Something More” card was primarily  directed to […]

Continue reading

Direct-Mail: Book Jacket Copy: 10-Minute Tech

Copy: 10 Minute Tech Book Jacket Copy (Front and Back)  (Also was an editor on this book) Client: TL Enterprises/Adams Communication – Book Division “They’re Informative, They’re Entertaining … Best of All, These Tips Really Work!” RELATED COPY:  Catalog slideshow:   

Continue reading