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The Elegant Cowgirl – Product Review/Catalog

“I’d like to see the country the way it was, ” says the cowgirl. We pretty much agree. Like the way we used to talk to friends and family back home; a time without the ubiquitous email where frenzied and choppy sentences now express what we used to say with more thoughts behind our words. […]

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Direct Mail: “Something More” – Best Selling Theme-Based Impact Mailer Card

Client: Outreach Marketing Product: “Something More” – Theme Based Direct Mail Card Sent to Millions of Households on the part of churches throughout USA READ ANOTHER BEST-SELLER DIRECT MAIL CARD: GRACE ANATOMY

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#1 of 4-Motivational Theme-Based DM Cards- Vive le Difference?, Save the Gas, Life’s Tough

Besides Grace Anatomy and Something More, both winning direct-mail, theme-based cards that were produced for Outreach Marketing and sent to millions of households,  I created other theme-based cards that I believe encapsulated a particular message in a brief, but emotionally impacting or humorous way. Because I’m very much a visual writer, some DM cards were […]

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Direct-Mail: Book Jacket Copy: 10-Minute Tech

Copy: 10 Minute Tech Book Jacket Copy (Front and Back)  (Also was an editor on this book) Client: TL Enterprises/Adams Communication – Book Division “They’re Informative, They’re Entertaining … Best of All, These Tips Really Work!” RELATED COPY:  Catalog slideshow:   

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Web Advertorial: Home Decor – Feature Story: From Boring to Beautiful … Bella Notte’s Linens are Transforming the Bedroom

From Boring to Beautiful…Belle Notte’s Linens are Transforming the Bedroom If your bedroom doubles as your bored room, then it’s time to change your linens. California bedding designer Kathleen McCoy has the answer for those decoratingdeficient doldrums: luxury linens that bring the outdoors inside. McCoy mutters the mantra of the new millennium: Simplify. Make home […]

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Catalog/Advertorial Outdoor Product Reviews-(with added Benefit-Driven Headers)

 Ten Top Outdoor Product Reviews (some with added benefit-driven headers)  Style of copy (whether catalog or catalog-style copy) falls largely into these catalog copy writing categories:  “You-You-You”; “Quietly Upscale Descriptive” “Jes Folks”  “Narrative” “Image all the Way” and/or “Snob Appeal.” * The following advertorial product reviews (close cousin to catalog copy) were originally published in […]

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Direct Mail: The God Questions Brochure – Outreach

Religion is out. Spirituality is in. But the tough questions remain. Help seekers and saints alike as they search for the answers on their journey to connect—or reconnect—with God. Written by two leading California pastors who used these materials to successfully grow their churches, the 40-day God Questions journey includes sermons, coordinating small group curriculum, […]

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Slideshow of Catalog Copy

SAMPLE:  Slideshow of catalog copy It’s by no means complete, but it’s a a quick and easy way to see a lot of my catalog copy/product descriptions in one place … without having to click through a series of posts.

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Catalog-Web Content: E-Bay Product Copy – Fun, descriptive copy that sells!

Following are my own eBay product descriptions – written for what was then my own eBay store featuring women’s clothing/home decor from the following stores/designers: Anthropologie      Free People      Ralph Lauren  &    Vintage Clothing A word about the catalog-style copy you see on this page. Since this was my own copy–generated for what was then my […]

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