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The Elegant Cowgirl – Product Review/Catalog

“I’d like to see the country the way it was, ” says the cowgirl. We pretty much agree. Like the way we used to talk to friends and family back home; a time without the ubiquitous email where frenzied and choppy sentences now express what we used to say with more thoughts behind our words. […]

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Direct-Mail: Book Jacket Copy: 10-Minute Tech

Copy: 10 Minute Tech Book Jacket Copy (Front and Back)  (Also was an editor on this book) Client: TL Enterprises/Adams Communication – Book Division “They’re Informative, They’re Entertaining … Best of All, These Tips Really Work!” RELATED COPY:  Catalog slideshow:   

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Web Advertorial: Home Decor – Feature Story: From Boring to Beautiful … Bella Notte’s Linens are Transforming the Bedroom

From Boring to Beautiful…Belle Notte’s Linens are Transforming the Bedroom If your bedroom doubles as your bored room, then it’s time to change your linens. California bedding designer Kathleen McCoy has the answer for those decoratingdeficient doldrums: luxury linens that bring the outdoors inside. McCoy mutters the mantra of the new millennium: Simplify. Make home […]

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Catalog/Advertorial Outdoor Product Reviews-(with added Benefit-Driven Headers)

 Ten Top Outdoor Product Reviews (some with added benefit-driven headers)  Style of copy (whether catalog or catalog-style copy) falls largely into these catalog copy writing categories:  “You-You-You”; “Quietly Upscale Descriptive” “Jes Folks”  “Narrative” “Image all the Way” and/or “Snob Appeal.” * The following advertorial product reviews (close cousin to catalog copy) were originally published in […]

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Slideshow of Catalog Copy

SAMPLE:  Slideshow of catalog copy It’s by no means complete, but it’s a a quick and easy way to see a lot of my catalog copy/product descriptions in one place … without having to click through a series of posts.

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Catalog-Web Content: E-Bay Product Copy – Fun, descriptive copy that sells!

Following are my own eBay product descriptions – written for what was then my own eBay store featuring women’s clothing/home decor from the following stores/designers: Anthropologie      Free People      Ralph Lauren  &    Vintage Clothing A word about the catalog-style copy you see on this page. Since this was my own copy–generated for what was then my […]

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Catalog: Women’s Clothing/Shoes – Territory Ahead

Following includes Text-Only Version of Women’s Clothing Catalog Copy written for: Territory Ahead The style of catalog copy writing in this section fits one or more of the following types: ⌘  Quietly upscale descriptive  ⌘  Narrative   ⌘   Snob Appeal  ⌘  Image All the Way  ⌘   You, You, You  ⌘  Jes’ Folks     For […]

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Catalog: Women’s Clothing/Home Decor: Coldwater Creek

Following includes Text-Only Version of Women’s Clothing Catalog Copy written for: Coldwater Creek The style of catalog copy writing in this section fits one or more of the following types: ⌘  Quietly upscale descriptive  ⌘  Narrative   ⌘   Snob Appeal  ⌘  Image All the Way  ⌘   You, You, You  ⌘  Jes’ Folks COLDWATER CREEK – […]

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Web – Catalog/Product Copy – Toys & Baby, Software & More.

See my slide show for more catalog copy /product reviews    PP-PortfolioDirect-JK and/or scroll to end of post. Baby Gets Her Kicks on Route 66 Product: Car Seat Gallery by Wimmer-Ferguson Here’s how baby can get her kicks on Route 66. Just slip the visually stimulating cards into one of the four pockets that hang […]

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Catalog Ads – Book Divison of TL Enterprises & Outreach Products

RV Books – Promotional Ad  Client:  TL Publications – Adams Communications Related Sample:   “10- Minute Tech Book Jacket Copy  (Category: Direct-Mail) Outreach – Sermon Series Mailer Promotional for Catalog – “Grace Anatomy” (I concepted, designed & wrote this card as well.) For catalog copy samples ranging from Women’s Fashion to Consumer Electronics to Toys & […]

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