Archive | CM – Fundraising Appeal Packages RSS feed for this section

Protected: Know the Truth (Philip DeCourcy) – October 2016 Appeal Letter

There is no excerpt because this is a protected post.

Continue reading

BTTB Fundraising Appeal Package: “Life in Color”

Product: Oct’ 10 Appeal Letter – Dr. Rodkey’s Story and BTTB Calendar “Pitch”    Title: Life in Color Client:  CBE/BTTB Theme: Just like you, this scripture-based, inspirational calendar is a work of art Life in Color – Reply Device : Imagine a World without Color.  Yawn. Now that Would Be Boring. This is the real sell […]

Continue reading

CM – Fundraising Appeal Pkg – Union Rescue Mission

Teaser Copy:  A drug addiction is just too hard to break … it’s much easier just to break a child’s heart. “Fantastic … incredible storytelling.  It’s been a real pleasure working with you! – Kathy Wimbash, CD, MSP Dev.

Continue reading

Anatomy of an Appeal – Feb ’10 Appeal Letter – With Comments

I call myself a “strategic storyteller” and the following “Anatomy of an Appeal” demonstrates why I wear that moniker. Written to a younger audience (there were two versions of this appeal – one written to younger audiences, the other to older), this entire appeal package (not just the letter shown here) can also be read […]

Continue reading