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Zulu artisan displaying her creation

A Thing of Beauty: Trade as One: Feature Story (Pro Bono)

“ This story is fantastic! Thanks so much for the obvious hard work and thought you put into this. This will be a huge asset on our site and any time we are telling the AITA story. – Kevin Madsen, VP, Sales & Marketing A Thing of Beauty In the Heart of Zululand, Women Use […]

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Percept: Link2Lead – Quick Insights – “Singles Get Hitched to Suburbs”

Sample: Quick Insights: “Singles Get Hitched to Suburbs” – Just one in a series of demographic briefs written for pastors and other church leaders Client: Percept Demographics (Link2Lead)  Read all QuickInsights (I wrote most, but not all, of these) To read engaging feature stories/testimonials based on in-depth interview with Percept’s clients (pastors and other church […]

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Feature Story – Percept: “A Call to Arms”

“ A Call to Arms” is an awesome, awesome story. . .I think you’ve done more in one story to inject spiritual energy into this church than “I’ve been able to do in 3 years worth of my sermons.  The people in our congregation are very excited!” –  Reverend L. Bryant Parker, New Hampton Presbyterian […]

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World Vision: “Have Mulch, Will Spread” – Feature Story (Web)

Sample:  Feature Story: “ We Spread Mulch, God Spread Joy” World Vision’s “Faith in Action” Nationwide Campaign Client:  Outreach/World Vision/Zondervan Read shorter version online or full story below (text only) New Florida congregation discovers the benefits of “getting down and dirty” on behalf of their community. May 2007 Want to see your community transformed by […]

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Web Advertorial: Home Decor – Feature Story: From Boring to Beautiful … Bella Notte’s Linens are Transforming the Bedroom

From Boring to Beautiful…Belle Notte’s Linens are Transforming the Bedroom If your bedroom doubles as your bored room, then it’s time to change your linens. California bedding designer Kathleen McCoy has the answer for those decoratingdeficient doldrums: luxury linens that bring the outdoors inside. McCoy mutters the mantra of the new millennium: Simplify. Make home […]

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Catalog-Web Content: E-Bay Product Copy – Fun, descriptive copy that sells!

Following are my own eBay product descriptions – written for what was then my own eBay store featuring women’s clothing/home decor from the following stores/designers: Anthropologie      Free People      Ralph Lauren  &    Vintage Clothing A word about the catalog-style copy you see on this page. Since this was my own copy–generated for what was then my […]

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Realtor.com House Styles Guide (24 Styles)

“Stars weren’t just seen at night; in true photo-op fashion, they were often captured lounging by their over-sized pools in back of their Spanish Colonial mansions, dripping with water by day, and diamonds by night. “

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