Direct Mail/Direct Response

In this category you will find:

(1) Catalog Copy/Product Reviews. Clients: Varied. Products represented: Nike, Coleman, Kershaw, REI, Coldwater Creek, etc.

RE: Product Reviews. Strictly speaking product reviews are not catalog copy but since most of my product reviews–written while an editor for a travel magazine,  are advertorial in nature vs. strictly editorial I put them in the Direct-Mail, catalog category.

(2) Postcards/Mailers – Clients: Outreach, Church Marketing; Center for Bible Engagement/BTTB

(3) Book Jacket Copy – Client: Adams Communications

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