Welcome to Jenni Keast’s Portfolio

Here you’ll discover a diverse sampling of published creative work containing every genre of writing known to man—with the possible exception of poetry.

What do you need?

TAGS: Strategic Storytelling. Catalog. Travel Copy Writing. Travel  Writing – Editorial. Blogging. Web. Op-Eds. Direct Response. Direct Mail. Advertorial. Marketing. Brochures. Radio. Advocacy Journalism. Scripts.

  • If you’re a prospective travel writing client—especially one who values the power of storytelling in advertorial travel copy—then be sure to view my American Express Travel Planners. They’re a nice example of my ability to blend a proven gift for descriptive prose with benefit-driven copy …  a winning combination when selling high-end destinations to the discriminating traveler.
  • If you’re a prospective non-profit client looking for the consummate strategic storyteller to help you win profits and influence donors—especially for humanitarian causes and Christian ministries— you’ve come to the right place. I have tons of writing samples created for such cause-related non-profits and their contracted agencies as:  Outreach, Russ Reid, Center for Bible Engagement/BTTB, World Vision, Union Rescue Missions, & Percept … to name just a few.  (Note: Please contact me to obtain password for protected posts.)
  • If you’re a marketing and advertising agency or in-house agency looking for a writer who is able to craft tight, snappy and benefit-driven copy or simply create brand awareness and visibility … hey, I can do that too!  Especially catalog copy — a genre of direct-mail writing I really excel (and have just too much fun writing.)
  • If you’re a prospective editorial client that is looking for an intelligent writer who is able to thoughtfully and passionately articulate a particular position—with humor—while still maintaining a spirit of reconciliation (WWJD) then absolutely positively look no further.

You will also find links to the many web sites, blogs and other content I’ve generated over a span of … well, let’s just say too many years to count.

So, whether you’re looking to win customers and influence profits (sell stuff), “make new friends, and keep the old” (donor relationships) or hire an editorial writer who knows how to write provocative and entertaining blogs (that actually make you think), you really have landed at the right spot.

High-brow, low-brow and everything in between  …  I know how to get into the headsand more importanthearts of your customer or donor and write to them … not to satisfy my own creative need for expression. (I do that elsewhere.)

What Now?

You may choose to read my Bio for a more comprehensive feel of who I am as a person/writer (often one and the same) or you may:

A. Read some of my portfolio samples and get a feel for my writing style: warm, snappy, conversational, persuasive, friendly & when required, sophisticated.

B. Let another man praise me and “not my own lips’ by reading the numerous client testimonials found on this site.

C. All of the above.

Whatever works.

Stand-Up Chameleon




  1. Hmm it appears like your site ate my first comment (it was extremely long)
    so I guess I’ll just sum it up what I had written and say, I’m thoroughly enjoying
    your blog. I as well am an aspiring blog writer but I’m still new to everything. Do you have any tips for first-time blog writers? I’d genuinely appreciate it.

    • Sorry, I just read your comment. Actually, I have only recently been on this site as it is not a “blog” per se, but rather my writing portfolio–as site I update every so often. So I’m afraid this is not the blog to be “evaluating.” I will be posting on my other new blog soon … I will let you know when I do. 🙂

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