Tag Archives: American Express travel

Amex Express Travel Planner – Bermuda

“As always, thanks for doing such a great job with these travel planners…you are a consummate storyteller, We love your work!–-Bob Bates, Creative Director, Bates & Lee  – PRODUCT: Direct Response Travel Planner (Long-Body copy) on Bermuda.  CLIENT: American Express Travel Advertisements

Continue reading

Amex Travel Planner – Jamaica

Amex Travel Planner – Jamaica Islanders will tell you that Jamaica’s a good place to leave your baggage. Pilgrims often unpack theirs high atop the 140-million year-old Blue Mountains, where, a local “Marleyite” will tell you, you’ll descend from the top of the world changed forever. Jah man, we be tellin’ you. Jamaica is a […]

Continue reading

Amex Travel Planner – Cancun

Copy Challenge: Cancun has a reputation as being a “party hardy” place–specifically for Spring Breakers. My challenge was to bring in a different crowd–the sophisticated, affluent traveler (Conde Naste, Travel & Leisure readers) who needed to see a less hedonistic & more cerebral Cancun that appeals to a visitor’s finer senses, vs. their baser instincts. […]

Continue reading