Tag Archives: direct response

Protected: BTTB: International Appeal Package – Brazil

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Amex Travel Planner – Cancun

Copy Challenge: Cancun has a reputation as being a “party hardy” place–specifically for Spring Breakers. My challenge was to bring in a different crowd–the sophisticated, affluent traveler (Conde Naste, Travel & Leisure readers) who needed to see a less hedonistic & more cerebral Cancun that appeals to a visitor’s finer senses, vs. their baser instincts. […]

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BTTB Fundraising Appeal Package: “Life in Color”

Product: Oct’ 10 Appeal Letter – Dr. Rodkey’s Story and BTTB Calendar “Pitch”    Title: Life in Color Client:  CBE/BTTB Theme: Just like you, this scripture-based, inspirational calendar is a work of art Life in Color – Reply Device : Imagine a World without Color.  Yawn. Now that Would Be Boring. This is the real sell […]

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