Tag Archives: planner

Amex Express Travel Planner – Bermuda

“As always, thanks for doing such a great job with these travel planners…you are a consummate storyteller, We love your work!–-Bob Bates, Creative Director, Bates & Lee  – PRODUCT: Direct Response Travel Planner (Long-Body copy) on Bermuda.  CLIENT: American Express Travel Advertisements

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Amex Travel Planner – Cancun

Copy Challenge: Cancun has a reputation as being a “party hardy” place–specifically for Spring Breakers. My challenge was to bring in a different crowd–the sophisticated, affluent traveler (Conde Naste, Travel & Leisure readers) who needed to see a less hedonistic & more cerebral Cancun that appeals to a visitor’s finer senses, vs. their baser instincts. […]

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