Tag Archives: strategic storytelling

Amex Travel Planner – Jamaica

Amex Travel Planner – Jamaica Islanders will tell you that Jamaica’s a good place to leave your baggage. Pilgrims often unpack theirs high atop the 140-million year-old Blue Mountains, where, a local “Marleyite” will tell you, you’ll descend from the top of the world changed forever. Jah man, we be tellin’ you. Jamaica is a […]

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Percept: Link2Lead – Quick Insights – “Singles Get Hitched to Suburbs”

Sample: Quick Insights: “Singles Get Hitched to Suburbs” – Just one in a series of demographic briefs written for pastors and other church leaders Client: Percept Demographics (Link2Lead)  Read all QuickInsights (I wrote most, but not all, of these) To read engaging feature stories/testimonials based on in-depth interview with Percept’s clients (pastors and other church […]

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BTTB Fundraising Appeal Package: “Life in Color”

Product: Oct’ 10 Appeal Letter – Dr. Rodkey’s Story and BTTB Calendar “Pitch”    Title: Life in Color Client:  CBE/BTTB Theme: Just like you, this scripture-based, inspirational calendar is a work of art Life in Color – Reply Device : Imagine a World without Color.  Yawn. Now that Would Be Boring. This is the real sell […]

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World Vision: “Have Mulch, Will Spread” – Feature Story (Web)

Sample:  Feature Story: “ We Spread Mulch, God Spread Joy” World Vision’s “Faith in Action” Nationwide Campaign Client:  Outreach/World Vision/Zondervan Read shorter version online or full story below (text only) New Florida congregation discovers the benefits of “getting down and dirty” on behalf of their community. May 2007 Want to see your community transformed by […]

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