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A Thing of Beauty: Trade as One: Feature Story (Pro Bono)

“ This story is fantastic! Thanks so much for the obvious hard work and thought you put into this. This will be a huge asset on our site and any time we are telling the AITA story. – Kevin Madsen, VP, Sales & Marketing A Thing of Beauty In the Heart of Zululand, Women Use […]

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Umbria: “The Green Heart of Italy” – Travel copy

Title: Umbria: “The Green Heart of Italy” Client: Lux Pads, Web UMBRIA – “The Green Heart of Italy” It’s hard to take umbrage with Umbria: It’s darn near perfect. Dubbed the “Green Heart of Italy,” Umbria is the only region of Italy with no coastline, no shared border and no particular place to go. It’s […]

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La Jolla – California’s Secret Coastal Jewel

Client: Lux Pads Destination: La Jolla Audience: Sophisticated, discriminating traveler “La Jolla” California’s Secret Coastal Jewel The Perfect Weekend Getaway includes Endless Views, Sun, Surf, Beach, Dining, and Sights Clark, Greta and Groucho. Besides being the A-list celebs of their day, these 1930s Hollywood luminaries had something else in common: a regular need to escape […]

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The Senator & The Soda Pop – A Primer on Statistics

Statistics.  Even the sound of that word sounds … well, frankly booooring to us right-brain types who, when we hear the phrase “number crunching”  gleefully envision our high-school math teacher as a cockroach, and our foot the “number crunching” machine. If the truth be known, statistics can be quite fascinating. I know because I was […]

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Percept: Link2Lead – Quick Insights – “Singles Get Hitched to Suburbs”

Sample: Quick Insights: “Singles Get Hitched to Suburbs” – Just one in a series of demographic briefs written for pastors and other church leaders Client: Percept Demographics (Link2Lead)  Read all QuickInsights (I wrote most, but not all, of these) To read engaging feature stories/testimonials based on in-depth interview with Percept’s clients (pastors and other church […]

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Feature Story – Percept: “A Call to Arms”

“ A Call to Arms” is an awesome, awesome story. . .I think you’ve done more in one story to inject spiritual energy into this church than “I’ve been able to do in 3 years worth of my sermons.  The people in our congregation are very excited!” –  Reverend L. Bryant Parker, New Hampton Presbyterian […]

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Blog: Hope for the Heroes – “Left Behind” & Katie’s Military Wife Survival Guide

Copy: Blog story, “Left Behind” and Katie’s Military Wife Survival Guide: 7 Things You Simply Must Do to Keep Your Soldier–and Yourself–Happy. Client: Hope for the Heroes Ministry    Blog:  http://www.hopefortheheroes.blogspot.com/) HOPE FOR HEROES  – BLOG Purpose:  To educate, inform, entertain and provide encouragement to military men and women suffering from PTSD  as well as their […]

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World Vision: “Have Mulch, Will Spread” – Feature Story (Web)

Sample:  Feature Story: “ We Spread Mulch, God Spread Joy” World Vision’s “Faith in Action” Nationwide Campaign Client:  Outreach/World Vision/Zondervan Read shorter version online or full story below (text only) New Florida congregation discovers the benefits of “getting down and dirty” on behalf of their community. May 2007 Want to see your community transformed by […]

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Web Advertorial: Home Decor – Feature Story: From Boring to Beautiful … Bella Notte’s Linens are Transforming the Bedroom

From Boring to Beautiful…Belle Notte’s Linens are Transforming the Bedroom If your bedroom doubles as your bored room, then it’s time to change your linens. California bedding designer Kathleen McCoy has the answer for those decoratingdeficient doldrums: luxury linens that bring the outdoors inside. McCoy mutters the mantra of the new millennium: Simplify. Make home […]

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