“I’d like to see the country the way it was, ” says the cowgirl. We pretty much agree. Like the way we used to talk to friends and family back home; a time without the ubiquitous email where frenzied and choppy sentences now express what we used to say with more thoughts behind our words. […]
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Tag Archives: catalog copy
The Elegant Cowgirl – Product Review/Catalog
December 4, 2016 
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Catalog/Advertorial Outdoor Product Reviews-(with added Benefit-Driven Headers)
February 11, 2011 Comments Off on Catalog/Advertorial Outdoor Product Reviews-(with added Benefit-Driven Headers)
Ten Top Outdoor Product Reviews (some with added benefit-driven headers) Style of copy (whether catalog or catalog-style copy) falls largely into these catalog copy writing categories: “You-You-You”; “Quietly Upscale Descriptive” “Jes Folks” “Narrative” “Image all the Way” and/or “Snob Appeal.” * The following advertorial product reviews (close cousin to catalog copy) were originally published in […]
Continue reading Catalog-Web Content: E-Bay Product Copy – Fun, descriptive copy that sells!
February 8, 2011 0 Comments
Following are my own eBay product descriptions – written for what was then my own eBay store featuring women’s clothing/home decor from the following stores/designers: Anthropologie Free People Ralph Lauren & Vintage Clothing A word about the catalog-style copy you see on this page. Since this was my own copy–generated for what was then my […]
Continue reading Catalog: Women’s Clothing/Shoes – Territory Ahead
February 8, 2011 0 Comments
Following includes Text-Only Version of Women’s Clothing Catalog Copy written for: Territory Ahead The style of catalog copy writing in this section fits one or more of the following types: ⌘ Quietly upscale descriptive ⌘ Narrative ⌘ Snob Appeal ⌘ Image All the Way ⌘ You, You, You ⌘ Jes’ Folks For […]
Continue reading Web – Catalog/Product Copy – Toys & Baby, Software & More.
February 8, 2011 0 Comments
See my slide show for more catalog copy /product reviews PP-PortfolioDirect-JK and/or scroll to end of post. Baby Gets Her Kicks on Route 66 Product: Car Seat Gallery by Wimmer-Ferguson Here’s how baby can get her kicks on Route 66. Just slip the visually stimulating cards into one of the four pockets that hang […]
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“If the writing is honest it cannot be separated from the person who wrote it.” - Tennessee Williams
Forget the feather in the cap … go for the whole chicken.
Jenni with the Orange Hair
I'm a strategic storyteller/copywriter/travel writer/humorist & budding social entrepreneur who is idea-energized, strategic minded & cause driven.
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